Mr. Assad is the Founder of Elora Consulting®, partnering with executive teams to drive operational strategy, performance improvement, and scalable growth. With 17+ years of cross-industry experience, he serves as a Fractional Operational Leader, aligning strategy with execution and delivering measurable financial and operational impact.

Mr. Basta is a data-driven strategist who transforms market intelligence and business analytics into measurable growth initiatives. With advanced degrees in Business Administration and Data Analytics, he specializes in turning complex data into clear strategy, operational efficiency, and scalable performance systems across diverse industries.